Tuesday, October 1, 2013

Famous Footwear Embraces Mobile Shopper With A New App

I want to make sure you’re among the first to know that Famous Footwear launched an app for iPhone and Android.  The new app provides shoppers instant access to savings they can earn through the Famous Footwear Rewards program, and even more exclusive mobile offers.  The app provides the most benefit for Rewards members who will gain exclusive discounts, more opportunities for bonus points and the ability to easily plan and track purchases.

To celebrate the app launch, they are giving 15 bonus points to mobile shoppers rewards customers who download the app to use toward their next Famous Footwear purchase.

The free app is available in Apple’s App Store and the Google Play store or by texting* APP to FAMOUS (326687). 

Famous Footwear announced the launch of its free app for iPhone and Android. The new app offers shoppers instant access to savings they can earn through Famous Footwear’s Rewards program as well as exclusive mobile discounts and offers. The app allows users to plan, shop and track their purchases from their mobile device.

Shopping and Saving made EasyWith the app, customers are just a tap away from accessing account profile details, reviewing or redeeming rewards and finding nearby stores. Key features of Famous Footwear’s mobile app include:
·         My Profile:  After registering their Rewards account, existing Rewards members can use the app to track past web and in-store purchases, and new members can begin tracking this.
·         My Victories – Digital Wallet: The app gives users more immediate access to the savings they can earn through the Famous Footwear Rewards program. It allows members to redeem their Rewards points as soon as they earn them. Without the app, members receive their Rewards certificates four times a year via mail or email. Using the Digital Wallet feature, users can see their Rewards points and dollars earned at any time. When purchasing shoes, shoppers can instantly apply their digital Rewards certificates to the order to maximize savings.
·         Mobile Exclusives: Inspiring savings, the app’s home screen will feature exclusive offers for mobile users and Rewards members. This will include coupons, bonus point events and more. New and existing Rewards members earn 15 bonus points just for signing up on the app.

Sharing and Saving Style InspirationBy simply scrolling down on the app’s home screen, users can access additional style-related features designed to inspire them and provide simple ways to share their own inspiration via social media networks such as Facebook and Twitter as well as email. Mobile shoppers can use the app for style inspiration via its shop-able look book and social media sharing tools, which include:
·         My Favorites: While browsing for shoes, shoppers can click a heart icon to “like” their favorite styles so they can save and access them later.
·         Look Book: Customers can shop the season’s latest on-trend styles; redeem Rewards points to purchase their favorites or save them for later; They can also share their favorite styles via Facebook, Twitter and email and access the company’s style blog, Footnotes.  
·         #MyVictory (User-generated Content):  Mobile users can share inspiration of their own, using the #MyVictory feature. They can upload and share photos of their own favorite Famous Footwear styles and see what trends and updates are most popular via social media posts using #myvictory and #famousfootwear.
The free app is available in Apple’s App Store and the Google Play store or by texting* APP to FAMOUS (326687). Famous Footwear customers can access the app with the same email login information they use to access their Famous.com shopping account. New users can create an account by either using the app to register for the Famous Rewards program or linking to their existing Rewards number.
Famous Footwear is a leading, easy-to-shop footwear destination, featuring athletic, casual, and dress shoes from more than 100 brands for women, men and children, making it a one-stop-shop for the entire family. Famous Footwear has more than 1,000 stores nationwide as well as an e-commerce site Famous.com. For more information, go to www.Famous.com or www.Facebook.com/FamousFootwear.
*Message and data rates may apply. One message per request. Visit famous.com/txt-msg-policy for Terms, Conditions and Privacy.