Thursday, April 3, 2014

What does it take a launch a new brand?

What does it take a launch a new brand?

With a postcard view of Lake Superior out her window and her husband and dog nearby, in a cabin last winter on Minnesota’s beautiful North Shore, Laurie Kerschner began the hours of experimentation that would eventually lead to a new snack – and a new brand – for General Mills. Who says innovation always has... View Full Post


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